The Results of my Nook Book Signing

Hi All!

Here are the results of my Nook Book Signing:

First off, what is a Nook Book Signing? The wave of the future! With more and more books coming out in e-book form, how are authors to connect face to face with readers? By taking a nontraditional tack from the traditional book signing.

How it worked: Several author friends and I set out our swag (promo items) on two long tables. Since we weren’t there to sign books, we needed to provide other promo items we could sign.  Barnes and Noble provided slips of paper with the names of our books and the ISBN numbers for customers to bring to the cash register for purchase. There they received a receipt with a download code so they could download the book to their Nook, or to their personal computer via the Nook App. Barnes and Noble also had special packaging available in case customers wanted to give the download as a gift. And might I say, Barnes and Noble in the Pallisades Mall is a wonderful place to hold a book signing. Every employee was friendly and accommodating!

What we did: The store was very busy on a Saturday afternoon and the staff made frequent announcements inviting customers to visit our tables. In addition, we were encouraged to get up and mingle with the customers, which we did. That said, I found that most people I spoke with – who were shopping in the actual Barnes and Noble store – did not own Nooks (or any e-reader, for that matter) and were not familiar with the Nook app. As a result, in addition to discussing my books, I did a lot of education as to the wonderfulness of e-readers!

The results: (My sales rankings – And remember, the lower the number the closer you are to #1 bestseller!)

Barnes and Noble

Friday Night:

Once a Good Girl  73,862   When One Night Isn’t Enough  105,946

Saturday morning (before signing):

Once a Good Girl  71,022     When One Night Isn’t Enough  110,037

Sunday morning (after signing):

Once a Good Girl  67,173     When One Night Isn’t Enough  110, 247

Monday morning:

Once a Good Girl  65,738     When One Night Isn’t Enough   123,875

Conclusion: After my Nook Book Signing I SOLD BOOKS! Which is what’s supposed to happen as a result of a book signing. Interesting enough, I noticed an increase in Kindle sales as well. And, while When One Night Isn’t Enough didn’t show sales on Barnes and Noble, it did show sales on Amazon. Were the sales related to the Nook Book Signing? Unrelated? I’ll never know. But sales are sales, and sales are good!

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  • Posted February 14, 2012 at 12:34 AM | Permalink

    It’s exciting to watch those numbers go down! Congrats on it being such a success.

    Your table looked great. I can see chocolates! Or at least I think I can. It could be a hallucination brought on by my new diet 😉

    Thanks for the pic! You look fabulous 🙂

  • Posted February 14, 2012 at 3:13 AM | Permalink

    I think it was a fantastic opportunity to mingle with readers and future readers! If you came across as friendly and open, you can be sure people would go out of their way to buy your books. Maybe if they didn’t have a Nook, they may order from

    For the 2in 1 Once A Good Girl.

    and for When One Night Isn’t Enough.

    And remember the shipping is FREE to anywhere in the world!

  • Posted February 14, 2012 at 3:19 AM | Permalink

    sounds a good idea… one day maybe…. one day.

  • Catherine Coles
    Posted February 14, 2012 at 8:32 AM | Permalink

    Fabulous picture and yay yay yay on the sales 🙂

  • Gianna Simone
    Posted February 14, 2012 at 10:21 AM | Permalink

    It really was an interesting day – I had a lot of fun too. I think we should do it again – after all we’re groundbreaking trendsetter now! 😀

    Definitely saw movement in the numbers, though I seem to do slightly better at B&N than I do at Amazon most months. Maybe that’s why I’m so eager to do another one of these!

  • Wendy S. Marcus
    Posted February 14, 2012 at 10:28 AM | Permalink

    Hi Lacey!
    It took a while to get on board with getting excited when the numbers go down! Usually, it’s the other way around!!! Oh and of course there was chocolate…for readers and for me! Must keep my energy up! My daughters went out in search of purple wrapped chocolate to keep with my purple and yellow theme!

    Thanks for stopping by! Fingers crossed for your pitch!

  • Wendy S. Marcus
    Posted February 14, 2012 at 10:32 AM | Permalink

    Hi Nas!
    Thank you for sharing the links!

    As much as I enjoy chatting with readers, book signings are particularly stressful for me. Sitting there and waiting for someone to come over, while dozens of people pass right by you without a glance is torturous! Luckily I was there with a group of awsomely fun ladies!

    Thanks for stopping by!

  • Wendy S. Marcus
    Posted February 14, 2012 at 10:35 AM | Permalink

    Hi Raven!
    Before I was published I remember thinking how wonderful it would be to do a book signing. Of course I’d pictured myself as Nora with hundreds of adoring fans waiting to chat with me! The reality is MUCH different. But it is a wonderful opportunity to connect with readers. And each time a reader searches Me out to chat about my books it makes my entire day!

    Thanks for stopping by!

  • Wendy S. Marcus
    Posted February 14, 2012 at 10:37 AM | Permalink

    Hi Catherine!

    Good luck with your pitch!

    Thanks for stopping by! And can’t wait to hear what you think about The Nurse’s Not-so-Secret Scandal. You are usually my first feedback!

  • Wendy S. Marcus
    Posted February 14, 2012 at 10:39 AM | Permalink

    Hi Gianna!
    Being there with authors like you is what made the day fun! Unlike you, my books typically sell better on Amazon so the Nook Book Signing certainly worked to my benefit!

    I would definitely do another one, too. After I meet this crazy deadline I’ve set for myself!

    Thanks for stopping by!

  • Posted February 15, 2012 at 10:14 AM | Permalink

    What an awesome picture! Wish I could have been there. Yay on the sales!

  • Cathy
    Posted February 15, 2012 at 10:22 AM | Permalink

    I’ve wondered about doing something like that! Glad to know it worked so well. Always fun when the sales ranking is improving 🙂

  • Posted February 15, 2012 at 10:56 AM | Permalink

    Hi Aimee!
    Jen and I wish you could have been there, too! What fun that would have been! Maybe we can schedule a signing in Hawaii or someplace warm by a beach….that would be fun, too!!!

    Thanks for stopping by!

  • Posted February 15, 2012 at 10:59 AM | Permalink

    Hi Cathy!
    I must admit, I was a bit skeptical when I first heard about the Nook Book Signing. But several members of our HVRWA chapter are only published in e-book and our president wanted to include all published members in the book signing. So she approached Barnes and Noble with the idea. I think we’re the first ones to ever do it!

    My suggestion, get a group of authors together for your signing. It makes the hours fly by!

    Thanks for stopping by!

  • Posted February 19, 2012 at 1:04 PM | Permalink

    Wendy, I also noticed an increase in sales of sevral books at both Nook and Kindle. Meeting people and talking to people at the Nook display was fun and maybe interested people in ebooks and the devices.

  • Posted February 19, 2012 at 1:39 PM | Permalink

    Hi Janet!
    Always great to see you! I think getting out there and talking to readers is important. (And as stressful as I find it beforehand, once I’m at a signing or author event I enjoy them.)

    Thanks for stopping by!

  • Posted March 12, 2012 at 7:53 PM | Permalink

    Hi Wendy
    I am enthused by your ebook signing.I will try to see lf l can do the same in a book store in the UK.

    Any idea what the B&N rankings are typically worth in terms of book numbers?

    Kind Regards

  • Posted March 12, 2012 at 9:04 PM | Permalink

    Hi Tim!
    Welcome to my blog!

    I’m sorry I don’t know how the B&N rankings translate into sales. I’m a new author and won’t receive royalty statements based on U.S. sales until June. If the numbers are reported like my international sales, my publisher lumps all sales together per country such as retail, direct (HQN subscription) and Internet. It does not identify source of the sale ie. which book store/online bookseller made the sale.

    Good luck!

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